Social Media Marketing (SMM)
Digital marketers need to have a strong understanding of various social media platforms and how to effectively leverage them for marketing purposes. This includes creating engaging content, managing social media campaigns, and analyzing performance metrics.
Search Engine Optimization (SEO)
Knowledge of SEO is crucial to improve a website’s visibility in search engine results. Digital marketers should understand keyword research, on-page optimization, link building, and other SEO techniques to drive organic traffic.